There are so many thoughts on keywords out there….Mine is:

~My keyword tool can kick your keyword tools ass.~

I know this, cause most of them are just junk and produce a bunch of information that is worthless.

There is one great keyword tool and that is it…nice,clean link here… Market Samurai.  (And the time is 2:21pm on Saturday, July 25, 2011.  So, until further notification…this is as good as it gets.)

Of course, it is not free, or even cheap.  But, wait for it, wait for it…YOU GET WHAT YOU PAY FOR!

Now, lets pretend you used Market Samurai and got a nice fat list of great keywords and you hopefully used Keyword Spy to gather keywords from your competitors…what now?  What to do with this groovy information?

It is time to determine which keywords are going to produce conversions.

You can go right into running a PPC campaign with Google and determine exactly which words are converting, eliminating the ones that do not.  By the way, this really is the best way to know for sure. 

If you are struggling with this portion, you MUST check out Commission Blueprint. That program has great advanced Adwords tutorials, offers support and it’s rather affordable.

But, what if you don’t want to use Adwords?  What if your focus is strictly on SEO for getting traffic?

There are some tools that are free that can really help.

Microsoft Intent
Website Grader (not really a keyword tool, but it is good to check on keywords and tags in your site.)
Google Insights